Transylvanian Traditions

The Challenge

This project focused on the complete modernization of the Transylvanian Traditions Bakery website. The goal was to move from an outdated platform to a clear, professional, and contemporary digital presence.

Despite initial challenges in establishing a new brand identity - including logo design, color palette selection, and sourcing high-quality imagery. I successfully developed a brand new aesthetic that is highly concise and visually modern.

The Solution

I led the redesign of the entire site, showcasing expertise in visual design and web layout. The result is a platform where users can easily navigate between Products, Shop, and Contact pages, with a focus on high-quality visuals of products like their signature French Macarons.